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Creative strategist and cultural researcher.
Projects
Camilla de Black (Kolene)
For Kolene, we created a campaign for its new positioning and products, anchored in its history and its new ambassador, Camilla de Lucas.
Indigenous Creator Program (Google)
Google commissioned a preliminary research on Indigenous content creators in Latin America and an initial study on developing a training program for them.
Invisible City (Netflix)
Netflix gave prominence to the cultures of Brazil's indigenous peoples, inviting representatives of indigenous communities to occupy their profiles on the networks.
Whisky Black & White (Diageo)
We delivered a campaign featuring content creators for the Black & White brand, aiming to promote the product in Rio de Janeiro by associating the whisky with the iconic carioca lifestyle.
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