Creative strategist and cultural researcher.
Wow! Enio!
I hold a degree in Advertising and Public Relations from ESAMC-SP, and since my thesis project—where I explored how the influencer market could serve as a catalyst for racial equality—I have been refining my work with the purpose of making brand messaging more human, impactful, relevant, and authentic, fostering connection and representation.
As a strategist, I thrive on engaging with the ecosystem through active listening, acknowledging the knowledge and aspirations that shape the culture of each community. This approach enables us to bridge the gap between brands and the majority of the Brazilian population in a responsible and authentic way.
Homogeneous messages no longer perform as they once did. Now is the time to tell decentralized stories and spotlight their protagonists!
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Creative Strategist
I work on analyzing the brand, market, consumer profile, developing the value proposition and positioning, moving on to creative and strategic solutions for product launch, institutional and repositioning campaigns, as well as implementing, monitoring and evaluating the strategy.
Creator Economy Specialist
I identify the main creators in each area, assessing their style, content quality and target audience, and carrying out the entire negotiation process, drafting contracts, managing relationships, monitoring deliveries and evaluating results. I also manage communities, activating creators according to the brand's objectives.
Cultural Researcher
I conduct research to identify different cultures and communities, analyzing values, beliefs, customs and behaviors, developing specific communication strategies for each culture and community, as well as identifying the main experts in each area of interest through their experiences, knowledge and reputations.
Academic background
Social Communication Qualification Advertising and Propaganda
(ESAMC, 2020)
Other certifications
Influence and Evidence (Box1824, 2023)
Influencer Marketing Program
(Youpix, 2022)
Public speaking, storytelling and visual impact (Perestroika, 2021)
Bonde (Perestroika, 2021)
Bloco (Perestroika, 2021)
Languages
Portuguese (Native)
English (Intermediate B1)
Spanish (fluent)
Member by
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Content Strategist
Culture & Community
Development of content strategies for brands such as Netflix, Nívea, Twitter Market Br, Instituto Nubank, Festival Feira Preta, in addition to studying cultures and communities for Netflix, Brahma and Kolene.
Content Strategist
Marketing Analyst
of Influence
Responsible for developing content strategies, identifying the best channel, community, and moment for clients and for actively prospecting new projects, in addition to mapping content creators from different verticals, regions, and sizes.
Strategic and creative planning
Branding, trends and research consultancy for commercial negotiations and the development of new products for the ongoing project “Blaxploitation.BR”, which aims to produce 10 original contents for the streaming platform Wolo.tv, in addition to managing the brand's social media and supporting ads campaigns.
Consulting and management of the social media team of the C&A Institute, with the aim of communicating the actions of the Institute, its network of partners and volunteering, in addition to shedding light on and encouraging entrepreneurship among Afro-entrepreneurs from the outskirts of the city. Participation in the communication planning of the first season of the web series #AModaNosUne.
Preparation of commercial proposals, support for creators in meetings, as well as creative and strategic support in projects such as Lab TV (Lab Fantasma) and “Em casa TPM”.
Manager of
social media
Business Analyst
and strategy
Providing creative strategy services for social media at Memo agency. Focused on developing digital campaigns with creators and editorial calendars for the social media platforms of Singer Brasil and Peça Rara Brechó.
Digital Content Strategist and Content Creator Management